Technology developments of the first decade of the 21st century has shaped our culture. First, there was the development of wireless internet that allowed web users to access the Web from almost anywhere. Then there was the introduction of the BlackBerry smartphone. The BlackBerry came equipped with email, text messaging, and Web browsing, and later it would find itself with additional applications that can be downloaded onto the mobile phone. One company whose profits soared in the last decade was Apple, Inc. The creation of the iPod changed the way people listened to music. Later generations of the iPod enabled users to watch videos and take photos with the tiny portable device. With the iPod came iTunes and the iTunes Store, where downloading music was legal. The iTunes store not only offered music downloads, but also offered downloadable podcasts, audio books, TV shows, and movies. YouTube quickly became the hub for all video downloads. People began using YouTube as a way to showcase their own home videos and share it with the world. With graphic displays becoming more advanced, it is no surprise when tech gurus became fascinated with the creation of avatars and virtual worlds. Many people were also very receptive to the new video game consoles such as Nintendo Wii where you could actually become a part of the game you’re playing. Finally, there are the social networking sites ranging from Twitter to Facebook to MySpace to LinkedIn. These sties have changed the way our culture communicates. Instead of calling someone to ask them a question, write on their Facebook wall. While some businesses are spending thousands of advertising dollars on getting one message out, others are creating a presence on these social networking sites to send multiple messages out that are reaching their customers right away.