Even in a recession, there are many entrepreneurial opportunities available. The most prevalent business trend in today’s economy is the green movement. With government support and public sentiment, billions of dollars have been poured into renewable energy efforts. An often overlooked market that is now becoming increasingly profitable is the senior market. As the baby boomers begin to retire, the demand for aging services are rising. Additionally, along with these aging baby boomers, there is a strong emphasis being placed upon the healthcare reform. Therefore, it should come as no surprise to see health and wellness businesses thriving. Discount retailers, such as Walmart and Family Dollar, are often occupied by low-income shoppers. However, these retailers are now reaping profits from middle class households. Additionally, mom-and-pop stores are seeing more business as the demand for locally grown products are rapidly increasing. Whether it is to reinvent themselves, escape the bad economy, or update their skill set, many people are going back to school. Thus, transforming the education system into a promising industry. Finally, even with all the economic turmoil surrounding us, consumers continue to drink like fish. However, the alcoholic beverage industry has found that their consumers’ shopping behaviors have changed. They’re drinking cheaper drinks in the comfort of their own homes.